Tenerife Airport Disaster Case Study Example | Topics and Well Written Essays - 2500 words

Tenerife Airport Disaster - Case Study Example Air travel is undoubtedly the safest way to travel. This claim is best expressed by a statement of an aviation researcher at the University of Miami, Earl Wiener who stated that in USA alone "There are 15,000 to 20,000 takeoffs a day. Half a billion passengers a year, in a hostile environment, get to their destination safely and quickly" (Chandler, 1996,p.52). While we encounter almost daily news about land transportation mishaps and regularly hear news of ships, large or small, sinking in seas, air transportation mishaps come far and in between. Thus, it is the best preferred means to travel, especially involving long distances. Because of such growing transport demand, the number of aircraft in operation is constantly on the rise while bigger, behemoth aircrafts which are capable of transporting a large number of people are being built. Thus, when air accidents occur, we hear of many people perishing in such accidents. Despite the fact that modern airplanes are now designed to be as safe as possible and are now built with stronger materials with more powerful engines and at faster speeds and are much bigger and heavier and with improvement in its equipment and its operation that practically ensures safety, yet airplane crashes still occur (Grolier, 1994). In January 2010 alone, 2 airplanes crashed i.e. one involving the Ethiopian Airlines that crashed in Beirut, Lebanon and killing all 90 people on board (Walker, 2010) and the other one involving the Alaska CentralAir Disaster 3 Express cargo airplane that crashed off Sand Point, Alaska and snuffing the lives of the 2 pilots aboard (Anchorage Daily News, 2010). It seems that airplane mishaps is inevitable and that people concerned have no option but prepare a good emergency response plan and management to mitigate the disaster and rescue whatever can be rescued. Statistics show that from 1954 to 2004, 1402 crashes had occurred and that 25,664 lives had perished in the process (1001crash.com). It is also a known fact that more than 50% of all accidents occur during the final approach and landing stages. But what is considered more dangerous is the climbing stage of the aircraft, where fatal accidents may occur. It is possible that airplane defects may go undetected as the plane leaves the gate but such defect will become apparent when the plane takes off the ground and begins climbing. When the pilots realize that such defect exists, they

Gravitational energy Essay Example for Free

Gravitational energy Essay This is the gravitational energy lost by the jumper and when plotted, this graph should be linear. I could plot these on the same axis the point where the two graphs intersect is the extension at which the jumper comes to rest. Unfortunately my Eel-extension graph did not turn out as expected in a nice smooth curve but was instead all over the place and would not intersect g=mg(l+x) at all. To correct this I plotted the cumulative elastic energy against extension giving me the desired curve. Predicting the launch height In theory the point at which to two graphs meet should show the extension at which the jumper comes to rest. I must find the extension where the lines intersect, this can be done from reading off the graph. X=0. 61m To get the appropriate height of the jump for the Lego figure I must add the unstretched length of the chord to the extension where the lines intersect. h=l+x h=0. 5+0. 61 h=1. 11m Jumping from this height would mean the jumper would just skim the floor. The aim is to come within a safe distance of the floor so to get a safe- adjusted height I must add 0. 08m to my launch height. Safe height=1. 11+0. 08 Safe height=1. 19m Analysis According to my graph the point at which the two lines cross and hence the extension at which my Lego figure comes to rest is 0. 61m. Assuming the jumper starts from rest, the launch height for the jumper just to hit the floor will be 0. 5+0. 61=1. 11m. My graph shows no anomalies and both my lines are very smooth showing that the experiment has been carried out to a high degree of accuracy, however they are not plotted quite far enough for me to take a completely accurate reading from the graph of where the two lines intersect. In order to take the reading at all I have had to carry on my lines of best fit further than the points on the graph. When the predicted launch height was tested (not including the 0. 08m safety measure) the figure just hit the ground. When the safety adjusted height was used the jumper reached the bottom of the jump 0. 06m from the ground. This shows that without the safety adjustment the jumper fell 1. 13m showing my predicted launch height of 1. 11m was fairly accurate being only 0. 02m out. Percentage error = 1. 13 1. 11 1. 13 The use of triangles on the force extension graph when it was in fact curved led to small errors, the line was curved both inward and outward however most likely cancelling each other out leading to a fairly accurate total Eel.

NYLON Essay examples -- essays research papers

An incredible event happened in the 1930 ¡Ã‚ ¯s that has changed lives ever since. That event, the creation of nylon, has manipulated the way people dress and live their everyday lives. It even provided more employment opportunities and job improvements throughout the years. A team of DuPont researchers, led by Dr. Wallace Hume Carothers, invented the first synthetic material, nylon, in 1934 (Adams 21). They were searching for an artificial replacement for silk when they drew out an elastic string from plastic, creating nylon. There are two popular ways of creating nylon for fiber applications. One,  ¡Ã‚ °molecules with an acid (COOH) group on each end are reacted with molecules containing amine (NH ©Ãƒ ¼) groups on each end. ¡Ã‚ ± The nylon 6,6 is made in this fashion. The other common way of making nylon fibers is by polymerizing a compound containing an amine at one end and an acid at the other, to form a chain with reoccurring groups of (-NH-[CH ©Ãƒ ¼]n-CO-)x. If the x=5, the fiber is named nylon 6 (Nylon Fiber). This new invention had many better qualities and/or abilities than any other material in use already. Nylons are mostly known for their abilities to be dyed, to be unharmed by many kinds of household cleaning products or greases and oils, its rapid drying time, and above all, its silk-like appearance (The World Book). Nylons ¡Ã‚ ¯ tensile strength is greater than that of cottons, rayon, silk, and wool (Encarta). They also have characteristics that include elasticity, easy to clean,...

Importance of Financial Institution Essay

Nature of financial institutions Financial institutions are the organizations which perform the essential functions of channeling funds from those with surplus funds (suppliers of funds) to those with shortages of funds (user of funds). Financial institutions are active in today’s global markets include commercial banks, insurance companies credit unions, finance companies, savings and loan associations, saving banks, pension funds, mutual funds, and similar organization. Their fundamental role in the financial system is to serve both ultimate lenders and borrowers but in a much more complete way than brokers and dealers do. Financial institutions issue securities of their own-often called secondary securities to ultimate lenders and at the same time primary securities from borrowers. The secondary securities issued by financial intermediaries include such familiar financial intermediaries include such familiar financial instruments as checking and savings accounts, life insurance policies, annuities and shares in mutual fund. For the most part, these securities share several common characteristics. They generally carry low risk of default. Financial institutions are accept primary securities from those who need credit and in doing so, take on financial assets that many savers, especially those with limited funds and limited knowledge of the market, would find unacceptable. Money lending in one form or the other has evolved along with the history of the mankind. Even in the ancient times there are references to the moneylenders. Shakespeare also referred to ‘Shylocks’ who made unreasonable demands in case the loans were not repaid in time along with interest. Indian history is also replete with the instances referring to indigenous money lenders, Sahukars and Zamindars involved in the business of money lending by mortgaging the landed property of the borrowers. Towards the beginning of the twentieth century, with the onset of modern industry in the country, the need for government regulated banking system was felt. The British government began to pay attention towards the need for an organised banking sector in the country and Reserve Bank of India was set up to regulate the formal banking sector in the country. But the growth of modern banking remained slow mainly due to lack of surplus capital in the Indian economic system at that point of time. Modern banking institutions came up only in big cities and industrial centres. The rural areas, representing vast majority of Indian society, remained dependent on the indigenous money lenders for their credit needs. Independence of the country heralded a new era in the growth of modern banking. Many new commercial banks came up in various parts of the country. As the modern banking network grew, the government began to realise that the banking sector was catering only to the needs of the well-to-do and the capitalists. The interests of the poorer sections as well as those of the common man were being ignored. The significance of the financial system to economic development is not quite clear-cut. Some researchers such as Hicks (1969) are of the opinion that the financial system plays a crucial role in the mobilization of capital for industrialization. On the other hand, there are those, who hold a contrary view. In the 1980s, several African governments embarked on structural adjustments programs in order to correct the disruptions in their economies. As Geo-Jaja and Mangum (2001) note, structural adjustment programs seldom delivered on their intended objectives. However, the relationship between financial development and economic growth during post-SAP period is examined using the Spearman rank correlation. The expected outcome of the structural adjustment program in Nigeria was marred by policy reversals of government. This is a possible reason for the poor performance of the financial sector of the economy. Therefore, financial development and economic growth have no consistent relationship in post-SAP Nigeria.

Are Turkish Dramas Evading Our Culture Essay

The foreign dramas are attacking our culture and these are not according to our culture After a contentious time of the Indian dramas, now numerous Turkish plays are giving rise to curious hype not only in our television drama industry but also in the minds of the general public. As a matter of fact, it is true that our local drama production is invoking the interests of thousands and millions of viewers and most of these spectators are finding these plays appealing enough to follow. However, in recent times it has been noticed that some foreign television content is trying to induce a substantial place in our country. Unfortunately, somehow a Turkish serial â€Å"ISHQ-E-Mamnoon† was aired out and after a few weeks it ended up by getting exultant high ratings. After the broadcast of this particular play, a slipstream is started among the different TV channels to get foreign content and present to the public, in order to gain high ratings. When broadcasters and people are basking this dubbed â€Å"so called† change, they forgot to think all this activity is turning out to be a veridical threat to the local industry as well as the integrity and culture of our nation. There is also a small group of people who is trying to back up these serials, but I think these people might disremember what Indian dramas have done with our acculturation in the recent past. Because of these plays, our adolescents (especially girls) have started out to follow their language. In fact, several words were became the part of their vocabulary and they used these words into their normal discussions. After ascertaining the severity of this issue our civil society and television industry have taken some measures and banned all the Indian channels. But now we have to cope with another scourge which is a lot more dangerous than the previous one. We need to observe what sort of message these Turkish dramas are trying to convey? Are the stories of these plays fair enough to watch with our parents, brothers and sisters? Of course not and that is the main reason why it is considered as infectious to our culture and nation by our producers, writers, actors, directors and now public as well. These Turkish serials are full of bold scenes, which is totally against our moral values and they are just becoming the cause of raising the level of grossness and vulgarity. All in all, our music and film industry is neither cohesive nor strong. This is only the television industry that is producing high caliber dramas and bringing out the talent nd acting of impeccable quality and it should not have to endure the same issues as our film and music industry are confronting. Apart from our cultural and moral values, these Turkish serials are also threatening the future of thousands of actors, directors, cameramen, writers, producers, spot boys and other individuals who are directly or indirectly associated with our local drama industry. Although, a good and positive aspect is that our actors are united and they are unitedly saying the Turkish or any other foreign content should not hijack the viewership of our local dramas. If we take a close look at the history of subcontinent then it is not very hard to find the same interference of the popular East India Company that eventually became the main reason of Subcontinent’s separation. However, right now things are quite under control and still it is too long to anticipate any resemblance with this specific issue. Although our government must have to take impertinent and smart actions in order to avoid the drastic effects on our culture as well as on economy which is depending on our drama and entertainment industry.

Free Essays on Pond

The Trolley Track Pond The duck pond by my grandfather’s house still holds a feeling of adventure and fun as well as calmness that I have never experienced anywhere else. It has crystal clear water and trees that have grown just so perfect for climbing. When I was younger I would climb these trees, tying to reach as far as I could before getting too scared and returning to the ground. Then there were days I would climb to a spot in my favorite tree, my â€Å"Pooh Tree† as I called it, which leaned out over the water just right. From this spot in my tree, I could sit there and stare at my reflection in the perfect water, looking at my face with a beautiful background and not have a care in the world. For some reason, I could always go to that spot, sit in that tree and be as far away from all the problems I had in my young life at the age of thirteen. The duck pond was originally dug in 1915 when the trolley tracks that connected from what I remember, Albion and Medina. My grandfather Ronald Haylett dug it to supply water to his orchards and it was also a rest stop for the trolley to pick individuals up for travel. There are still rocks and rails from the old trolley track surrounding the west side of the pond, but it is no longer used for anything, except the pond for spraying orchards, and fishing. Even so, my cousin Stephen and I spent countless days adventuring around there. Our days always began with Stephen sprinting out the front door and me following right behind him yelling for him to slow down and wait as he darted through the backyard. Stephen and I were only two years apart, so it seemed natural for us to be spending our summers together. This was the way summer began for us, early mornings and late nights, from fishing to helping grandfather fill the orchard sprayer. The east side of the tracks held lots of entertaining things to do: running through the pond agitator, games of hide-and-seek, and taking... Free Essays on Pond Free Essays on Pond The Trolley Track Pond The duck pond by my grandfather’s house still holds a feeling of adventure and fun as well as calmness that I have never experienced anywhere else. It has crystal clear water and trees that have grown just so perfect for climbing. When I was younger I would climb these trees, tying to reach as far as I could before getting too scared and returning to the ground. Then there were days I would climb to a spot in my favorite tree, my â€Å"Pooh Tree† as I called it, which leaned out over the water just right. From this spot in my tree, I could sit there and stare at my reflection in the perfect water, looking at my face with a beautiful background and not have a care in the world. For some reason, I could always go to that spot, sit in that tree and be as far away from all the problems I had in my young life at the age of thirteen. The duck pond was originally dug in 1915 when the trolley tracks that connected from what I remember, Albion and Medina. My grandfather Ronald Haylett dug it to supply water to his orchards and it was also a rest stop for the trolley to pick individuals up for travel. There are still rocks and rails from the old trolley track surrounding the west side of the pond, but it is no longer used for anything, except the pond for spraying orchards, and fishing. Even so, my cousin Stephen and I spent countless days adventuring around there. Our days always began with Stephen sprinting out the front door and me following right behind him yelling for him to slow down and wait as he darted through the backyard. Stephen and I were only two years apart, so it seemed natural for us to be spending our summers together. This was the way summer began for us, early mornings and late nights, from fishing to helping grandfather fill the orchard sprayer. The east side of the tracks held lots of entertaining things to do: running through the pond agitator, games of hide-and-seek, and taking...

College Admission - Law Degree essays

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Make a Glow in the Dark Pumpkin

Make a Glow in the Dark Pumpkin You can make a glow in the dark pumpkin with a jack-o-lantern face using a common non-toxic chemical. The jack-o-lantern doesnt require carving or fire, shines in rain or wind, and lasts as long as your pumpkin. Plus, the glowing pumpkin looks really spooky! Glow in the Dark Pumpkin Materials Its very easy to make a glow in the dark pumpkin and it doesnt require many materials: Pumpkin (real, carved, or artificial)Glow in the dark paintPaintbrush (optional)Masking tape to form a jack-o-lantern face (optional) Make the Pumpkin Glow Basically, ​all you need to do is coat a pumpkin with glow in the dark paint. The glow in the dark paint can be obtained from any arts and crafts store. You can use glow in the dark acrylic paint for making models, glowing tempera paint, or glow in the dark fabric paint. I used glowing fabric paint, which dries clear and is waterproof. Paint your pumpkin.Shine a bright light on the pumpkin, then turn out the lights. If the pumpkin does not glow as brightly as you would like, apply one or more coats of glow in the dark paint. Creating a Jack-o-Lantern Face For this project, the jack-o-lantern face is the part that does not glow. If you are using a carved jack-o-lantern, youve already got a face. If you just want a glowing pumpkin, you simply coat the pumpkin with glow in the dark paint, and youre finished. If you want a face on an intact pumpkin you have a few different options for creating it: Trace a face on the pumpkin and paint around the face.Tape a face on the pumpkin, paint the entire pumpkin  and remove the tape when the paint is dry. How Long Will the Glowing Pumpkin Glow? How long your pumpkin glows depends on the chemical used to make it glow and the light you used to charge your pumpkin. Zinc sulfide is a phosphorescent non-toxic chemical used in most glow in the dark paints. If you shine a bright light on it, you can expect it to glow for several minutes up to an hour. If you shine an ultraviolet lamp or black light onto the pumpkin, it will glow more brightly, but probably not any longer. Newer phosphorescent paints are based on rare earth elements. These pigments glow very brightly, usually in green or blue, and can last a full day. If you use tritium-based paint, you will not need to apply light in order to make your pumpkin glow, plus the pumpkin will glow pretty much until the end of time (at least 20 years). How Long Will the Glowing Pumpkin Last? The type of pumpkin you use will determine how long your glowing pumpkin will last. If you paint a carved jack-o-lantern, expect the pumpkin to last a few days to a week. An uncarved pumpkin may last a few months. An artificial pumpkin can be used year after year.

Website exploration assignment Example | Topics and Well Written Essays - 1000 words

Website exploration - Assignment Example First of all it gives direct option to ‘Explore Canada’ which includes trip ideas, places to go and things to do. Then there is an option to give complete information on ‘travelling Canada’ starting from arrival up to departure from the State. ‘Share your Canada’ is a unique option for visitors to upload their photos and share their distinctive experiences. Thereafter the website gives a central option to search places with the help of topics, for instance, if someone is interested in exploring arts and culture then the search will directly lead to the most suitable places. Different locations for tourists’ attraction are available with the brief description, for example, there is ice land, journey behind the falls etc. Additionally there is a list of 50 Canadian destinations along with different videos and contact link of a trip advisor. The site is creatively designed as it shows everything a tourist might be looking for. Although the pictures and information is set in order to demonstrate â€Å"more† but the black background color is not giving a comforting feel. Diversity seems to be the central part to picture Canada. This can be substantiated on the basis of locations categorization, for instance, tourists planning their visit to a lake, ice land or even waterfalls can actually select Canada as it has all of them. In addition to this the website sends a message of adventure and fun to the visitor. 3. Scan the categories in the tab Explore Canada at the top of the Home page. Name/identify four or five that you know (by experience) or that you had heard about? Among those that you have identified, what are those that you find MOST characteristic of tourism in Canada? Places to go: I have read about these places in different publications and stories Alberta, British Columbia, Ontario, Prince Edward Island and Toronto. All of these places reflect most characteristics of tourism in Canada because they are

The theory and practice of risk management Dissertation

The theory and practice of risk management - Dissertation Example There has been a major turbulence in the credit market which can be traced to the institutional changes brought about in the housing finance sector, in developed countries. Housing finance markets were deregulated, leading to a heighted competition in the credit lending market, and the integration of housing finance with the capital markets further worsened the crisis (Hoggarth & Pain, 2002). Also, the rapid development of technology brought about significant changes and played a key role in developing and strengthening the money market funds. The wide-scale use of technology further led to a global economic boom and helped in reducing the interest rates to a considerable extent. This increased the profitability of banks to considerable extent. Bank profitability is defined as a result of internal and external determinants (Short, 1979; Bourtke, 1989; Molyneux and Thornton, 1992; Demirguc-Kunt and Huizinga, 2000). Internal determinants include size, capital, credit risk, costs etc. T here is a positive relationship between size and profitability of banks (Akhavein et al, 1997; Smirlock; 1985). ... After the introduction of the Building Societies Act, various building societies were converted into banks, while the rest of the building societies enjoyed unlimited commercial liberty under the Act. Changes such as these, added to the already competitive market. The banking sector was rapidly transforming during this period, following such changes. It was during the period 1991 – 1996 that the mergers and acquisitions increased drastically in the UK. The new entrants in the market comprised of non-financial institutions such as football clubs and insurance companies who were given authority to enter the retail market. Apparently, such drastic changes in the banking and financial services industry, in the U.K., gave rise to critical challenges, as the external environment in which the banks operate became increasingly concentrated. Banking regulation was relatively weaker, thus increasing the vulnerability of the sector, and significantly altering its power to address the ris ks faced by it. The case of Northern Rock: The bank which operated on Northern Rock, is one such glaring example of the vulnerability of the banking sector as well as the credit crunch which ensued such rapid transformations in the U.K. banking sector. This was the oldest running bank in the country, with over 150 years of business, however, its failure posed serious questions and left doubt regarding the effectiveness of the regulatory practices. The inefficacy of the regulatory practices coupled with the vulnerability of the bank, highlighted its inefficiency of responding to the crisis, hence services of the Bank of England were sought as a last resort.

How does new technology help the Arts Essay Example | Topics and Well Written Essays - 2500 words

How does new technology help the Arts - Essay Example As a result, interactions between artists and technologists determined the impact of the computer (digital) technology on creative process. Today many artists and digital media specialists agree that technology helps the arts. They point out at the context of the digital society we now live in and how it influences the ways the art gets created, marketed, produced, supported, preserved, distributed, as well as transformed. This paper explores how new technology and digital media help the arts. Objectives The objectives of this research paper were as follows: Provide an overview of contemporary knowledge on the topic of the impact of technology on the arts and on the topic of how technology helps the arts. Determine how new technologies affect the arts in a positive way The paper was intended to provide response to the following question: What positive impacts and what opportunities has technology created/ is creating for the arts, artists, the public, etc? Approach and Methodology It was determined to focus the paper on modern, in particular digital technologies and shape the scope of the research with emphasis on the arts. It was reinforced that the paper should provide information with reference to various arts, various art disciplines, and various art practices if possible. Also, it was reinforced that the research should concentrate on how technology influences creation, production and different ways in which artworks reach the general public. Throughout the research, the author reviewed English-language material and researched publicly-released data from UK and international sources; synthesized information. B. ARTS AND TECHNOLOGIES: LOGICS OF HYBRIDIZATION The hybridization of technology and the arts, as it has been assumed in modern studies, began in the 15th century with the invention of printing and distribution. Connection of the literary tradition with distributive power of the printing technology changed the whole European civilization. The value of cultural hybridization as the fundamental logic of cultural change has been convincingly demonstrated in the research by Marshall McLuhan (McLuhan, 1962; McLuhan, 2001). In particular, using an example of the distribution of the press, McLuhan demonstrates the decisive role of this technology in the cultural dynamics of the period between the 15t and 19th centuries. In the scholarly terminology, the printing technology may be described as the first level of the hybrid of technology and art. In its essence, the printing technology does not define the aesthetic content of art work distribution, yet its use can well have an impact on the artistic content which is being distributed (here: the literature in its broadest meaning), transforming the form of distribution in purely independent art (for example, graphic design, fonts). It may then stimulate the expansion of the variety of literary forms, available in printed format. In addition, the advent of printing marked a fundamental shi ft from the ancient ‘techno’ and technology - which were about the finesse and skill of a human working with his hand to deliver the product of creativity - to technology which became the logics of self-alienated production. This way it may well be thought to be a harbinger of the machine age (Benjamin, 2008). At the end of the 19th - at the beginning of the 20th century art’s hybridization with technology shifted to a new level in the aesthetics of cinema. Cinema evolved as a

Managment case Essay Example | Topics and Well Written Essays - 750 words

Managment case - Essay Example Also, by developing a vertical hierarchy where the plant manager is the ultimate authority with multiple layers of management reporting directly to this role, legitimate power through authority is developed effectively. Joined with more visibility among influential players in the business as well as the production staff, this provides more legitimacy and shows off expertise as a means to gain power and control. Doing this will also develop more name recognition for the plant manager among all different layers of authority and subordinate work teams as a means to increase power. Even though the plant management team seems to be on-board with all of the changes being discussed in private management meetings, they are not accomplishing the goals that have been laid out related to productivity and quality standards. The manager needs to develop retribution tactics against the plant management team, from Engineering through to Quality Control in order to ensure that new controls are being developed to meet standards. This can be done either through direct coercion or through intimidation. The plant manager is new in this role and only 33 years of age, therefore there are many opportunities for other seasoned managers to resist change, a common situation in this type of industrial environment. By transforming requests into direct threats, such as I will punish you if you do not meet my expectations, the plant manager sets up a punishment system or can also reward based on meeting productivity and quality targets. Retribution provides quick and immediate results by indicating that there will be consequences if the goals are not achieved, something that must be done at River Woods. However, in relation to the absentee problem, the plant manager can also rely on the close interpersonal relationships between the management team and the production workers

LEAN MANAGEMENT Essay Example | Topics and Well Written Essays - 2500 words - 1

LEAN MANAGEMENT - Essay Example Major businesses employ customer contact center concepts since these solutions provide businesses with flexible and strong infrastructure to interact with their customers and effectively manage ongoing projects (Schultz 2003). Based on these feedbacks, improvements in products and business strategies, development of new products, increase in customer satisfaction and loyalty, and exploration of new markets is sought to devise swift response to global competitive markets. In the recent past, number of companies has invested considerably in managing and maintaining contact center to get a competitive advantage by analyzing customer experience and company performance; however, due to recent economic downturn companies are finding it difficult to manage the contact centers due to increased operating expenses. As lean principle has effectively been applied in manufacturing sector, in a similar way this concept is equally well applicable to service industry. In doing so, Hines et al. (2004) cautioned that organizations may miss strategic aspect of value creation while focusing merely on cost reduction and lean tools while applying lean principles. To reduce the operating costs associated with contact centers, lean management approach would help in creating a greater value demand while reducing the failure demand (Marr and Parry 2004). IT businesses recognize that customers lean to support companies providing better services within a given price range. In this report, company realized that its competitive position in the market is no longer secured. Therefore, a shift to lean management was attempted to reduce wastes and costs and increase revenue. This report is an attempt to study significance of adopting and applying lean management concepts to Contact Center Industry using academic rigor while focusing on Averatec Contact Center and how it can effectively be applied to achieve zero defects with increased customer satisfaction. Averatec, established in 1984, is a

Managment case Essay Example | Topics and Well Written Essays - 750 words

Managment case - Essay Example Also, by developing a vertical hierarchy where the plant manager is the ultimate authority with multiple layers of management reporting directly to this role, legitimate power through authority is developed effectively. Joined with more visibility among influential players in the business as well as the production staff, this provides more legitimacy and shows off expertise as a means to gain power and control. Doing this will also develop more name recognition for the plant manager among all different layers of authority and subordinate work teams as a means to increase power. Even though the plant management team seems to be on-board with all of the changes being discussed in private management meetings, they are not accomplishing the goals that have been laid out related to productivity and quality standards. The manager needs to develop retribution tactics against the plant management team, from Engineering through to Quality Control in order to ensure that new controls are being developed to meet standards. This can be done either through direct coercion or through intimidation. The plant manager is new in this role and only 33 years of age, therefore there are many opportunities for other seasoned managers to resist change, a common situation in this type of industrial environment. By transforming requests into direct threats, such as I will punish you if you do not meet my expectations, the plant manager sets up a punishment system or can also reward based on meeting productivity and quality targets. Retribution provides quick and immediate results by indicating that there will be consequences if the goals are not achieved, something that must be done at River Woods. However, in relation to the absentee problem, the plant manager can also rely on the close interpersonal relationships between the management team and the production workers

Job Satisfaction Ratings Essay Example | Topics and Well Written Essays - 1000 words

Job Satisfaction Ratings - Essay Example His innovative ideas have shaped the music and film-making industries (The trouble, 2008). As an innovative leader, he reportedly co-invented 103 inventions (e.g. Ipod interface) patented by Apple (The trouble, 2008). Steve Jobs has a vision and goals for the company and pursues them until they are realized. He applies a hands-on approach to management (The trouble, 2008). He has such a magnetic influence in the business circle that his presence in Apple affects the market value of the company. As a person, he can be viewed as persistent and determined on his goals that despite his previous unpleasant experience with Apple (removed from the company), he did not allow that experience affect him but instead, upon his return to Apple, he transformed it into a billion dollar venture with new product line-up. His leadership approach of working with more than a hundred employees (out of 25,000) from the cross-section of the organization for key ideas (Steve Jobs speaks, 2008) is a manifestation of a democratic or participative leadership (Leadership styles, 2009). These ideas are passed around for their comments and inputs wherein all angles of the ideas are explored and debated upon (Steve Jobs speaks, 2008). He can also be classified as a transformational leader that inspires his team to share his vision and sought out initiatives that can add a new value or input (Leadership styles, 2009). His infectious vision for innovation is shown with iPhone wherein he told his team to throw away what it was doing the previous year, start all over and work harder that caused his subordinates to rally behind him and sign them up for the new project (Steve Jobs speaks, 2008). Taylor (2009) characterizes him to belong to the Great Man Theory of Leadership because of his â€Å"CEO-centric model of ex ecutive power† which is archaic and inapplicable in the current state of business (para.

Life at a Medieval University Essay Example for Free

Life at a Medieval University Essay Life at a medieval university for clerics was in many regards similar to our present day college experience. When college was in session, life was basically split into two categories; life in the books, and life outside the books if you will. Scholars needed to focus their attention to the tasks at hand during learning hours. As we know today, the more time you spend studying, the better grades you’ll achieve. On the other hand, scholars needed a release from the daily grind of constant academic involvement. This may have included some popular pastimes such as drinking, gambling, and wreaking havoc downtown (nothing a modern student would do). The scholars experienced many of the problems that modern day collegians deal with as well. Some of these issues included finding the college that fits you best, shortages of funds, arguments with local residents, feuds with fellow clerics, and finding the path that would be fulfilling to them in their lives. There were only a few major differences being a life centered on religion and discussions based on theology, the fact that only males were accepted to study and the clothing that scholars wore. All in all, being at a university was for the betterment of the individual. Students back then had a similar motivation to go to school. By completing university study, you would achieve a higher status in society and live a better life. Another was to get out of a home town to see what else the world had to offer. College is the best time to explore because you’re housing and food are all accounted for. Wandering scholars took best advantage of this by traveling to different universities and getting a diverse education. One reason not many people went to school was because most were not privileged at this time (the literacy rate was very poor). Academic life was structured fairly well. Rules and rights were clearly laid out by the institution itself. Students were protected from harm by any member of the faculty, as they should be. In the â€Å"Royal Privileges Granted to the University of Paris by the King of France,† it is stated that â€Å"†¦neither our provost nor our judges shall lay hands on a student for any offence whatever; nor shall they place him in our prison, unless such a crime is committed by the student that he ought be arrested. † The article goes on to talk about how under the circumstances that the scholar is found to have committed a crime, he be handed over to an actual judge for further investigation. This shows that the university has governing powers within itself to a certain extent. If an encroachment can be resolved without going to the local or state government authorities, the scholar’s image can be protected. Even today we have University Police on campus who held regulate behavior on campuses, but do not have jurisdiction outside of the college campus. Clothing was another major aspect of scholarly life. Clerics wore long cloaks with nothing fancy that would make them stand out. Master teachers wore cloaks with the addition of a white stole. The stole was used to show status and authority over the rest of the student body. This seems to hint to the fact that all the scholars were on a level field of play, and it distinguished them from the rest of society. Typically our graduates of today’s colleges and universities adorn the traditional gowns when they receive their diploma. On a side note, I attended a private religious elementary school which enforced a policy of uniforms (shirt and tie for the guys, skirts for the girls). I believe that by wearing the same clothing as fellow students, people aren’t so concerned with what each other is wearing, and focus on learning. Religion played a major factor in medieval universities. As in my elementary experience of mass being part of the weekly routine, medieval universities had a major emphasis on religion. Robert de Sorbon tells us in his regulations that religious holidays will be followed strictly in the academic life. No meat would be allowed to be consumed on Advent and other days designated by the church. If you were at a university at this time, you would follow the religious standards, just as I could never get out of going to Friday mass at HGA. Nowadays, religion is a touchy topic. It is left to the discretion of the individual whether or not he or she wants to follow the practices and how closely. Church and state are now separated as to avoid major conflicts. Peter Abelard questions the theological teachings of medieval universities and is criticized for it. He says â€Å"Is God one, or no? † At this time scriptures were not to be questioned and were considered to be true. As we know now, science has become a major source of answers in society. Anyway, Abelard brings a whole new dimension to the table when he questions god’s existence and some of the things that the church stands for. The whole basis is to use logic and reason to ponder things in a philosophical fashion. This faith vs. reason debate involved Abelard and others who felt that god was in a persons being, or heart. Academia took up most of the students daily and weekly lives. Scholars took full advantage of down time to relax and enjoy themselves. Social life was the second major aspect of a cleric’s university experience. As we know, the student body greatly impacts the surrounding town’s economy; however social issues arise as well. When students and townspeople are in the same atmosphere, and drinking, fights are bound to break lose. These battles came to be known as â€Å"town and gown† ordeals. These were actually small wars where people would be killed! As many as three thousand students armed with weapons would flood the streets and begin fighting with townspeople, also armed with weapons. Students were also held fairly high in terms of their rights. This is what fueled most of the battles. The fact that a scholar was in progress of obtaining a degree made many seem untouchable, after all, they were going to make the world a better place with their elevated knowledge. Students were warned ahead of time by their proctors that there was a tension between the people of the town and the student body. Heavy drinking and gambling occurred frequently and poems were written as evidence. This served as a social release where students could let lose for awhile. Even today student go to the bars downtown and mix with the locals. There are rarely any incidents of deaths or injuries because of it though. The money generated by pizza shops, bars, taxi services and businesses due to the student influx is what keeps them afloat. On a lighter note, clerics needed some of the same things that modern students need. Money was a big necessity among students as it is today. In a letter home one student tells his sponsor that he is working very hard in school, and studying often, but he needs some money to pay for food, rent and other â€Å"unspecified† things (possibly beer money?). The way he words his letter makes it sound like he will not be able to go on learning without the timely delivery of some funds. The sponsor’s response shows that he knows the truth behind what the student has said. It humors me how students today do the same thing through emails and phone calls home. â€Å"I’m working so very hard in school, but the weekend is coming † Its all part of growing up and learning responsibility. In the end, life at a medieval university was not that much different from today’s experience. The focus on religion was very important, but reason came into play as well. Scholars were taught to question everything in order to get to the roots of a topic. Over time, there was a major shift from the theological answers to the scientific explanations of today. We test things in science with facts to find if they are true instead of looking toward God and scripture. As in life, there is a time for work and a time for play. We go to college because we know it is good for us, plus it gives us a little extra time in our lives to figure out what we want to be.

Influence Of Gambling Activities In College Students Psychology Essay

Influence Of Gambling Activities In College Students Psychology Essay My previous experience and lively interest in this subject motivated me to select Essence of gambling and influence of gambling activities in college students as a topic for my literature review. I had been problematic gambler for two years (gaming peers promoted tendencies to gamble) at first I started it as a means of recreation, but as a result it became major activity for me. I was spending great deal of time and money on it, without taking care of family budget or private life and it initiated real financial crisis and nervousness for me. But today, I am not gaming at all; I broke a deadlock, after loosing big sum of money, so I would like to scientifically realize the process of starting and terminating gambling by me. On the other hand, in Georgia sports betting (bookmakers) and Casino games are primary gambling activities, not only adults, but teenagers also are frequent users of these venues and I consider gambling as a large national problem. Increasing number of gambling v enues (for instance: my native city Batumi looks like a big casino) and promotion of gaming directed at students makes problem even more severe and large-scale. There had been hot debates around this topic, should gambling be declared illegal? Should it be removed from urban centers? Or simply prioritized as a profitable industry which is one of the main sources of taxation revenue? I want to assess where we are, acknowledge positive and negative sides of gambling, make judgments and as a voter support conventional wisdom. Why researchers even bother to tackle this topic? Because current developments in the world and mainly in USA makes lots of things around gambling challenging to investigate, analyze and conclude. On one hand there is profitable industry, which contributes a lot to taxation revenue, economic growth and development of services in urban centers, on the other hand negative consequences it yields to society, like emotional distress, personal bankruptcy, psychological trauma, so it is interest for researchers weather benefits cover those disadvantages or not. And why college students? Because studies of other risk behaviors have reinforced the opinion, that college students are at high risk for gambling ( LaBrie A. Richard; Shaffer J. Howard; LaPlante A. Debi; Wechsler Henry (2001) Correlates of college student gambling in the United States). Researchers examine different stages of gambling, when it becomes harmful, what are motives And which individuals are more inclined to gamble to deathà ¢Ã¢â€š ¬Ã‚ ¦On the whole, the increase in the prevalence of gambling has stimulated a considerable body of research. (Platz Laurie and Murray Millar (1998) Gambling in the context of other recreation activity: A quantitative comparison of casual and pathological student gamblers.) As a prospective economist first I reviewed article by Koo Jun et al Rolling the dice? Casinos, Tax revenues and the social cost of gaming, (Journal of urban affairs. Volume 29, number 4.) Do the benefits from increased taxes and job opportunities associated with gambling outweigh those personal and social costs resulted from increased number of addicted gamblers? So three main issue worked out in this research are: 1)tax revenues and economic growth supported by these funds, 2) jobs at the casinos and improved public service, 3)possible social consequences. Wagering tax rates varies between 8.5 and 45.5% in US (Nevada, New Jerseyà ¢Ã¢â€š ¬Ã‚ ¦Illinois) and as a percent of tax revenue it is between 3.4 and 27.8% (Illinoisà ¢Ã¢â€š ¬Ã‚ ¦Nevada), in Detroit casinos are sixth largest employer (Source: Indiana Gaming Commission, 2006) rigid evidence to agree that this industry is special for states economic stability. Research also focused on social costs: do casinos induce higher leve ls of social problems? Is there a link between casinos and socially destructive behaviors like unemployment, bankruptcy fillings and crime rate? Direction of causality must be checked. Article tried to answer these questions by analyzing changes in Michigan, Virginia, Indiana and Ohio; in Ohio casino-style gaming is forbidden while in others not, so researchers compared outcomes relative to social problems. Quasi experiment was carried out, unemployment rates of casino and non-casino countries in Michigan between 1991 and 2003 were compared and result was that although there was a slight decrease in the unemployment rate gap, the opening of casinos did not significantly change overall levels. Similar patterns are observed in terms of bankruptcy rates and crime levels, presence of casinos had no observable incremental effect, macro factors seem to play much significant role (Koo Jun et al, 2007). This research also used regression models, designed to control differences in initial conditions between casino and non-casino counties and separate the effects of casinos on the social cost variables: crime rate, personal bankruptcy rate and unemployment, results showed that there might be some casino effects but they are unimportant (Koo Jun et al, 2007). We can conclude this research that gambling does not have significant and catastrophic effects on socially destructive behavior, even recognizing direct connection between them is difficult, so there is no reason to declare it unlawful and sacrifice financial benefits of it. Now the essence of gambling must be studied. Gambling: normal adolescent activity or pathologic addiction? abstract by Selekman Janice 2008, explains essence of gaming. Gambling sometimes referred as Gaming, is defined as the practice of playing games of chance or betting in the hope of winning money or something of value, it involves risk and uncertainty (Verbeke and Kittrick-Nathan,2007) Most adolescent gamblers are considered as recreational, who gamble for the purposes of entertainment, but of the 80% gamblers 10-15% are at risk of development of a gambling problem and 3-8% are considered to be problem or pathological gamblers (Derevensky and Gupta, 2007) in adult population only 1.5% are problematic gamblers (Labrie and Shaffer). The median age for starting gambling is 11-13 years, when small amounts of money are readily accessible, when local environment accepts such behavior and rules of the game are understandable to a child and he/she plays to win money, gain status and resp ect among friends, escape stress, relieve boredom. While gambling they feel more control of the situation, more independence and self reliability (Jacobs, 2004) But at some phase recreational gambling becomes problematic, impulse-control disorders take place and can be characterized by following criteria suggested by the Diagnostic and Statistical Manual: Preoccupied with gambling. Needs to gamble with increasing amounts of money. Has repeated unsuccessful efforts to control, stop gambling. Is restless or irritable. Gambles as a way of escaping from problems or of relieving a dystrophic mood. Chases ones loses. Lies to conceal the extent of involvement in gambling in gambling Has committed illegal acts such as forgery, fraud, theftà ¢Ã¢â€š ¬Ã‚ ¦ Has jeopardized or lost a significant relationship, job or career opportunity because of gambling. Relies on others to provide money to relieve a desperate financial situation.(American Psychiatric Association, 2000) Pathological gamblers are at increased risk for use of alcohol and drugs, they have symptoms of anxiety and depression, sudden change in mood and school performance, they sell expensive possessions and are unable to count for money (Griffiths and Wood, 2005). It is worthwhile now to scrutinize problem gambling and prediction of gambling behavior in more details. Abstract The prediction of gambling behavior and problem gambling from attitudes and perceived norms by Susan M, Moore is useful in this sense. In the study by Moore the aim was to test the Theory of Reasoned Action, central hypotheses were that attitudes and subjective norms would predict intentions and intention-behavior. Survey designed to measure gambling attitudes, subjective norms, gambling intention, gambling behavior and problem gambling was completed by 215 participants (mean age 22). Results showed that: Most respondents approved of moderate gambling and hold that some gambling should be legal, but they were against too much gambling and endorsed to set limits on gambling opportunities. Realizing figure 2 we find out that family and friends have a great impact on gamblers, and gamblers are often surrounded by gaming friends and family members, and disapproval of their behavior comes from family members not from friends (Moore M. Susan; Ohtsuka Keis 1999) As frequency of gambling behavior in the sample shows very few of the sample regularly engaged in any type of gambling, but at a low level there has been widespread engagement in gambling. Survey also showed that not all gamblers, that game more frequently than they intend, are problematic, so correlation between gambling frequency and problem gambling was, moderately high but not corresponding: (Moore M. Susan; Ohtsuka Keis) And finally with table five, there is expressed gambling intention, frequency and problem as independent variables and potential predictors are sex, age, attitudes to gambling, subjective norms, intention to gamble. Regression analyses showed intention to gamble was significantly predicted by attitudes and subjective norms: more positive attitudes greater intention to gamble. Also males, people with strong intentions and positive subjective norms are more likely to engage in this activity. (Moore M. Susan; Ohtsuka Keis, Social behavior and personality, 1999) Gambling behavior and problem gambling is partly predicted and influenced by independent factors, but is it stable or characterized by progression? It was helpful for me to answer these questions by contemplating longitudinal studies reviewed by Debi A. Laplant et al in the abstract named: Stability and progression of disordered gambling: lessons from longitudinal studies. Stability tendency for individuals to stay at one diagnostic level opposed to moving to another improved or worsened level (Laplante A Debi et al 2008). this review found out that in contrary to conventional wisdom individuals can recover from disordered gambling (contrary to persistence assumption), like the other one that holds that individuals who have gambling problems are not more likely to worsen than individuals without gambling problems (contrary to progression assumption), so this review demonstrates that disordered gambling is unstable and not persistent, that means that professional and conventional wis dom about problem gambling have no empirical support. This review by Laplante A Debi was based on 5 peer reviewed articles (Abbott et al, Defuentes-Merillas et al, Shaffeer and Hall, Slutske et al, and Winters et al) which used various time points, populations and measures of problem gambling: In the above figure level 0-1 represents no gambling or gambling without problems, level 2 subclinical gambling problems, level 3 gambling problems. Then were developed cross tabs classification of gambling courses: improving decreased number of gambling problems; worsening increased number of gambling problems; stable consistent gambling problems across all time points (there were different time points and large time span) and variable fluctuation of gambling problems without consistent direction. As this figure shows Level 3 or problem gamblers who reduced their level of severity exceeded the studies corresponding margin of error, in each study proportion of level 3 gamblers improving was greater than zero. Results are similar for Level 2 gamblers, who reduced level of severity and their number exceeded corresponding margin of error. Improving was greater than zero. (Table2, Debi A. Laplante et al) it confirms that gambling behavior is not persistent, as problem gamblers reveal tendencies of improving in each study. We can conclude that these longitudinal studies with short-term and long-term periods indicate that while healthy gambling behavior appears to be stable, individuals with gambling problems experience movement from different levels of severity of gambling disorder to other more or less severe levels. Now as we have covered main issues, structure and characteristics of gambling we should pay more attention to segment of population which is frequently involved in gambling and pathological gambling yields disastrous consequences for them. As a bottom line we can use article by Emily M. Verbeke and Karin Dittrick-Nathan-Student gambling. Gambling is an addictive behavior that is often hidden but erodes students quality of life; it has increased significantly among adolescents, who have grown up in a society where it is legal and widely accepted.(Emily M. Verbeke) As article points out problem or compulsive gambling is characterized by: increasing preoccupation with gambling, a need to bet more money more frequently, restlessness or irritability, increasing bets to make up previous losses and loss of control over gambling activity. Result of problem gambling can be low grades absenteeism, poor concentrationà ¢Ã¢â€š ¬Ã‚ ¦ (Emily M. Verbeke) (Then we will discuss this in more details). Although regulations forbid anyone under 18 to play, illegal gambling takes place out of controlled areas. There are several reasons why adolescents gamble: for recreation, to socialize, to win money, to experience thrill, to relieve depression or simply to escape from problems at home or university. Youths who have certain personality characteristics, such as extreme impulsivity, extroversion, sensation-seeking behaviors or low self-esteem may be at higher risk of developing a gambling problem and they have higher rates of depression and suicide attempts. Prevention and intervention activities must me carried out by teachers, mental health professionals, coaches, parents to communicate to students about negative effects of gambling and change a positive attitude towards gaming as a harmless behavior (Emily M. Verbeke). College students gambling behavior: when does it become harmful? by Jeremiah Weinstock et al is another useful abstract which gives us beneficial information about student gambling. 159 college students were interviewed, who also completed demographic questionnaire. Patterns of gambling behavior associated with pathological gambling gambling more than 1.2 times per month, gambling more than 2.1 hours per month, intending to wager more than 6.1% of monthly income and wagering more than 10.5% of monthly income. Pathological gambling was also associated with the combination of psychological distress, gambling frequency and a history of parental gambling problems (Jeremiah Weinstock). Pathological student gamblers report poorer academic performance and greater risk taking, like alcohol consumption, nicotine use, illicit drug use and unprotected sex, than recreational or non-gamblers (Weinstock et al). Also Weinstock et al found that 50% of students who gambled at least once a month expe rienced problems related to their gambling. In this study 160 students were participating, 18 years or older, the sample was diverse in both demographic characteristics and gambling behavior. Study showed that the most common gambling activities were cards (58.3%), slots (48.1%), sports betting (33.1%) and games of skill (26.3%). Questionnaire filled in by participants asked for GPA, monthly income, ethnicity, sex, marital status and age, also whether their parents gambled or not. Questionnaire also included other behavioral variables like Gambling frequency, duration, Gambling Plan Adherence index and episodes when amount risked exceeded amount intended to risk. On the basis of diagnostic interview participants were classified as pathological or non-pathological gamblers. As shown in table 1, pathological gamblers are significantly more likely to report a parent with a gambling problem history, a lower GPA, greater psychological distress than were non-pathological gamblers. This numbers identify several strong behavioral indicators, highlighting a behavior associated with pathological gambling: risking more than 10% of monthly income, gambling more than once a month and gambling more than 2 hours per month were related to pathological gambling status in college students. As study showed demographic variables play small role in pathological gambling status, behavioral and psychological variables are more influential and such behavioral indicators can be utilized to assess, prevent and intervene in problematic gambling behavior in college students. Pathological gambling among students is further analyzed by Randy Stinchfield in the article Problem and pathological gambling among college students. Article is divided into four sections, overview of problem and pathological gambling, risk and protective factors associated with student gambling, problem gambling screening and assessment instruments, prevention and intervention approaches. Problem gambling individuals life is disrupted by gambling, gambling takes precedence over other activities and individual experiences adverse consequences. Pathological gambling is a psychiatric diagnosis (Diagnostic and statistical manual of mental disorders-American psychiatric association). Three cardinal signs of pathological gambling are: preoccupation with gambling and obtaining money with which to gamble, loss of control of ones gambling and continuation of gambling despite negative consequences such as losing large sums of money. Experimenting with gambling, regular gambling, excessive g ambling are types of student gambling. Many college student gambles, but only small percentage becomes problem gamblers (Winters, Bengston, Dorr 1998). Rates of gambling and problem gambling remained stable over time, but there was a shift from illegal games to legalized games (Winters 1995). How many college students are problem gamblers? 9.3% of men and 2.4% of women(Shaffer, Hall 1997 SOGS),other study 4.9%men 1%women(Winters, Bengston, Dorr 1998) another study 8.5%men, 1.9% women (Engwall, Hunter, Steinberg 2004). What about risk and protective factors associated with gambling? Out of all possible risks, most salient is substance use, abuse, dependence. The link between alcohol, illicit drug, and tobacco use and gambling and problem gambling are strong (Clark, 2003; Engwall 2004). Heavy alcohol use was highly predictive of problem gambling, particularly size of bets made while gambling, unanticipated withdrawal of extra money at the casino and loss of more money than could be afforded (Giacopassi 1998). In terms of gender, males are more involved in gambling that women (Kveitel and Allen, 1998) males also have higher rate of problem gambling than females (Ladoucer 1994). Ethnicity, like gender is another salient risk factor, studies have shown that African-Americans and Asian-Americans tend to gamble more then European-Americans. Other important risk factors can also be listed: students overall level of gambling activity, general gambling veracity, tendency to minimize losses, general academic performance, typical leisure or extracurricular activities and parental or guardian history of gamblingà ¢Ã¢â€š ¬Ã‚ ¦(Randy Stinchfield 2006). Now briefly discuss about pathological gambling assessment instruments. Most commonly is used the South Oaks Gambling Screen (SOGS), the content of SOGS includes items that inquire about spending more time or money on gambling than intended, hiding evidence of ones gambling, arguing with family members about ones gambling borrowing money. The twenty item SOGS is scored by summing the number of items endorsed, a cut score of 5 or more indicates PPG. Second item is the Gambling Behavior Interview (GBI) 76 item instrument designed to measure signs and symptoms of problem gambling. GBI is made up of eight content domains: Gambling attitudes, Gambling frequency of different games, Time and money spent gambling, gambling frequency at different venues, SOGS, DSM diagnostic criteria, Research diagnostic items and demographics.(National Collegiate Association, 2004). At the end of this article are recommendations for practitioners at colleges and universities: Monitor student gambling behavior, extent of gambling, illegal gambling and problem gambling. Develop student policies for gambling that emphasize rehabilitation not punishment. Conduct research into the cause, development, maintenance and cessation of problem gambling, with an emphasis on risk and protective factors. Develop and evaluate prevention programs and messages designed for students. Provide treatment services for students who have already developed a gambling problem. (Randy Stinfield, William Hanson, Douglas Olson, 2006). Correlates of college student gambling are worthwhile to analyze. Article named Correlates of college student gambling in the United States by Richard A. LAbrie et al gives some profitable information about it. Primary research questions which were answered: Will a nationally representative survey of gambling among college students confirm the concept that college students are at high risk for gambling problems? And will the problem behaviors and the risk factors conform to those of alcohol abuse and thereby support the persistence of a problem behavior syndrome (Richard A Labrie). Research used 2001 CAS self-administered questionnaire, which repeated standard questions used in 1993, 1997, 1999 surveys. The survey questionnaire asked, during the past school year, how often did you bet or spend money on each of the following gambling activities: Betting on professional sports, Betting on college sports, Betting on horse or dog racing, Casino gambling, Betting on the lottery or the num bers, Internet betting or gambling, Betting with a bookie, Playing cards, dice, or other games of chance. The 2001 CAS collected data from 120 colleges, 10765 students, to improve the representativeness of the sample; data were weighted to the gender, age and race/ethnicity distribution at the schools. Approximately 52% of men and 33% of women reported that they gambled, the most popular type of gambling was playing the lottery (25%), 30% reported casino gambling, 13% gambling with playing cards and dice. Gambling venues for men: lottery, playing cards, betting on sports, skill games and casino gambling, women preferred lottery, casinos, slot machines, bingo, and playing cards. Men are about 4 times more likely than women to have bet on sports and played games of skill for money, 3 times more likely to have bet on animals and twice as likely to have gambled in the stock market and played dice games (Douglas Engwall 2000). Of the students who gambled, 45% participated in only 1 type of gambling activity, the majority of student gamblers restricted their gambling to 1or 2 types (Richard A Labrie 2001). Students also answered questions about time spent on various activities in the past 30 days, these questions provided with an opportunity to evaluate the demographic and other factors that distinguished students who gambled from those who did not. Results showed that three demographic variables significantly predicted college student gambling for the total sample. Being male was the strongest demographic predictor of being a gambler, followed by being older than 20 years, and finally by having parents who had not completed the 4 year college. For men but not women, being white was a significant predictor of being a gambler, for women but not men having never been married was also significant predictor (Richard A Labrie 2001). Other covariates: those students whose families did not disapprove of drinking were more likely to gamble. Students who gamble intensely consider parties to be very important and religion and art less important. Male gamblers consider athletics to be very important. Men who lived in fraternity houses were more likely to be gamblers; having a grade average less than a B+ was more common among gamblers and also having 5 or more close friends was one of the predictors. Alcohol related behavior were the strongest risk correlates of gambling. Use of marijuana and illicit drugs also predicted gambling. Students of both sexes were more likely to be gamblers if they watched a great deal of television, spent time on a computer for non-academic reasons, studied less than 3 hours a day (Richard A Labrie 2001) The results of this nationally representative survey of gambling among college students do not indicate that students are at high risk for gambling problems, fewer college students in the 2001 CAS gambled in the last school year than adults in the last year. The CAS also found that 2.6% of students gambled frequently. Although findings reported in this article do not indicate a large national gambling problem among students, promotion of gambling could change a current situation. As we noted several times, intensive alcohol usage is most significant predictor of gambling behavior, so decision of choosing article The co-occurrence of alcohol use and gambling activities in first-year college students by Matthew P. Martens. Study written in this article was participated by 908 first-year college students, who were surveyed in 2005; research showed that alcohol use and alcohol-related risks were related to gambling frequency and peak gambling loss. National studies have indicated that approximately 40% of US students engaged in heavy episodic drinking, with men consuming more alcohol than women. In this study Alcohol Use Disorders Identification Test (AUDIT) was used as a measure of alcohol use. AUDIT is a 10-item measure designed to assess alcohol consumption, dependence symptoms and alcohol related risks and problems. To assess gambling behaviors, participants completed a 7-item inventory, these items were taken from the South Oaks Gambling Screen, six items as sessed gambling activities: playing cards for money, betting on horses or sports betting, playing slot machines, playing casino games, playing the lottery and playing a game of skill. The mean AUDIT score among participants was 8.61, men reported higher total scores than women (Matthew P. Martens 2005), results also showed that most played gambling activity was lottery games(55%) followed by playing cards for money(44%) and games of skill(26%), men reported gambling more frequently and having a greater peak gambling loss than did women. Goal of this study was to examine the co-occurrence of alcohol use and gambling. Table 2 shows the correlation between AUDIT scores and gambling variables, correlation between AUDIT and gambling frequency was 0.29 indicating the co-occurrence. By assessing differences in gambling behaviors between high-risk drinkers, low risk drinkers and abstainers, analysis of results indicated that high-risk drinkers gambled significantly more often than did others and had higher peak gambling loss. The finding of this study was that alcohol-related variables (use, dependence and alcohol related risks) and gambling frequency and peak gambling loss co-occurred in a group of students: Consuming large amounts of alcohol may make it more likely that a student chooses to gamble or it could negatively affect a students gambling-related decision. Similarly students may drink more heavily when they are engaged in gambling activity. (Matthew P. Martens et al, journal of American college health 2005). As we noticed lotteries are most common form of gambling and they are readily available to students, so next article is Predictors of lottery gambling among American college students by Beverly A. Browne and Daniel J. Brown. In this study gambling behavior of 288 American college students was examined and it was found that student lottery gambling was related to having parents and friends who were lottery gamblers. Students who were frequent lottery gamblers were more likely to participate in other forms of gambling. Discriminator analyses using parental gambling, peer gambling, games played, sex and locus of control could predict frequency of lottery playing for 72% of gamblers and non-gamblers. A small body of research that addressed the relationships between gambling and personality (Reviewed by Kusyszyn, 1984) indicated that college students who gambled on lotteries were similar to non-gamblers in characteristics such as intelligence, psychoneurotic tendencies and extroversion, m ale college students who gambled were found to be more secure, masculine and happy but less socially responsible. People who believe in luck may be more likely to gamble. The personality trait of locus of control has been linked to believing in chance rather than individual control over ones destiny (Rotter, 1966; Rotter, 1972). The sample of this research consisted of 288 students, as attitudes toward gambling might vary with nationality the sample was restricted to persons from the USA. The respondents completed a self-administered questionnaire that asked about gambling practices and the gambling of parents and friends. Results showed that almost 80% of the sample had purchased lottery tickets at one time or another; only 2% reported that they were frequent lottery players and 63% as occasional players. The average age of subjects when they bought their first ticket was 17.7 years, 31% of students reported that they had played lottery illegally before the age of 18. Responses als o showed that 61% of college students played the same frequency as they did before they came to college, so college environment is not motivator of gambling. Study used discriminator analyses to determine how well a combination of variables would predict lottery playing behavior. The analyses indicated that the combination of other gambling, parental gambling, peer gambling, sex, and locus of control could predict gambling status. Most predictive variables were engaging in other gambling, parental gambling, and peer gambling. Gaming peers may promote tendencies to gamble; nevertheless other influences (time, money, knowledge) may constrain those tendencies. Review gave me a great deal of information around gambling to make conclusions, researches indicated legal gambling is not directly connected to unemployment growth, crime rate or personal bankruptcy, it is not significant influencer, so if we consider those benefits expressed in huge taxation revenues, developed services, and employment in casinos, we can find legal gambling acceptable and sometimes necessary too. Those funds received from taxation will stimulate economic growth and result in greater GDP. On the other hand, it is persons legal right to gamble, if he is above 18 years and has desire, so it would be less than democratic to abolish gaming as a purpose of evading excessive or pathological gambling. I perfectly realize negative effects and bad sides of gambling, mainly influencing adolescents and problem gamblers, as excessive gambling frequently results in disruption of private life, psychological distress, big debts, failures at jobs, universities and in relationships with relativesà ¢Ã¢â€š ¬Ã‚ ¦ so population must be informed about it timely, and then people will make informed choice to gamble or not. Restrictions in age must be controlled strictly; juveniles under 18 years must not be allowed to gamble at all, not only in casinos but anywhere. It means that illegal gambling must be eliminated, also in schools and universities have to be conducted monitoring of student gambling behavior, prevention programs must be developed and policies should emphasize not punishment of those who became problem gamblers but rehabilitation. By looking at predictors of gambling behavior profile of prospective problem gambler can be created, people who fit this profile noticed and eliminate threat until it becomes dangerous. In some dimensions gambling has negative effects on society as a whole(social distress) so there is one view and I agree with it that gambling ventures can be removed

The Art of Leadership Essay -- Papers Leading Personality Essays Paper

The Art of Leadership What is leadership? Leadership is having the ability to give guidance to those that will follow. Those that follow will help to complete the mission. Leadership is an immature science and the body of knowledge in the field has developed through a series of fits and starts. Leadership is a soft science, just as anthropology, sociology and psychology. It cannot be proven exactly what it is. Leadership is an art; the skillful application of leadership behaviors beyond techniques is much the same as the skillful application of brushstrokes by a master painter. Leadership is both rational and emotional. Some people take several years and even several classes and still can’t quite be a good leader. I even took a test, which more or less states that I need to relax and calm down. The test covers several different areas ranging from personality quirks to communication and even how I prefer to handle conflicts. Introduction This paper will be discussing several areas that were examined through the test on leadership and personality that was taken by the author. Some of the major points that will be discussed are how the author rates himself against others on his team or in his group. A couple of other major points that will be touched on are conflict management and communication skills. Also, the author will be covering some of his ideas on leadership and whether or not any one individual can perfect it. The author has quite a bit of experience in these areas and conveyed some of his ideas in this paper. Strategy Leadership is a social process shared among all members of a group. Leadership development comes t... ...e people to totally change their way of doing things but if there are some problems, I hope those individuals were able to pull some ideas out of this in the long run. Conclusion While writing this paper I concluded several different things about leadership. Most people are very mistaken when it comes to the topic of leadership. It is a common belief that everyone has the potential to be a good leader, which is not true. This is proven time and time again by people who try to start their own business and it goes under in one or two years because they don’t know how to get the most out of their employees and keep them happy at the same time. In the end, a leader will always accomplish the mission and never fail his subordinates. Bibliography: 1. Robbins, Stephen P. Organizational Behavior. Upper Saddle River, NJ: Prentice. Hall, 2000.

Role of Human Resource Department

The human resource department plays a major role in helping plan the system and in developing job description, job specification and performance standards. Specialists in that department may be assigned to conduct job analysis and write job descriptions in cooperation with managers, supervisors and employees. The human resource department is not involved in the actual writing of performance standards but play a diagnostic, training and monitoring role. JOB DESIGN Job design is a process of determining the specific tasks and responsibilities to be carried out by each member of the organization.In simple words, the logical sequence to job analysis is job design. Job analysis provides job-related data as well as the skills and knowledge expected of the incumbent to discharge the job. Job analysis, then, involves conscious efforts to organize tasks, duties and responsibilities into a unit of work to achieve certain objectives. Fig: Factors Affecting Job Design Factors Affecting Job Desig n Job design is affected by organizational, environmental, behavioural factors. A properly designed job will make it productive and satisfying.If a job fails on this count, the fault lies with the job designers who, based on the feedback, must redesign the job. (See Fig) Techniques of Job Design Fig: Techniques of Job Design ?Work Simplification: In this technique, the job simplified or specialized. A given job is broken down into small sub-parts and each part is assigned to one individual. ?Job Rotation: Job rotation implies movement of employees from job to job. Jobs remain unchanged, but incumbents shift. With job rotation, a given employee performs different jobs, but more or less, jobs of the same nature. Job Enlargement: Job enlargement involves expanding the number of tasks or duties assigned to a given job. Job enlargement is naturally opposite to work simplification. Adding more tasks or duties to a job does not mean that new skills and abilities are needed to perform it. ? Job Enrichment: Job enrichment seeks to improve both task efficiency and human satisfaction by building into people’s jobs, quite specifically, greater scope for personal achievement and recognition, more challenging and responsible work, and more opportunity for individual advancement and growth. Autonomous or Self-directed Teams: A self-directed work team is an intact group of employees who are responsible for a whole work process or segment that delivers a products or service o an internal or external customer. ?High-Performance Work Design: It is a means of improving performance in an environment where positive and demanding goals are set. Role of Human Resource Department The human resources department’s role in job design is usually indirect, although job design influences almost every aspect of human resources management.The department diagnoses organizational problems that suggest job redesign, incorporate information on job design in training and management de velopment programs, and help plan job redesign programs to ensure that sound human resources policies and practices are developed. Further, the department is needed to prepare to modify job descriptions and job specifications and to modify recruitment, selection, training, compensation and other practices to be consistent with any job redesign program.

Bite Me: A Love Story Chapter 25

25. Being the Chronicles of Abby Normal, Failed Nosferatu, Heartbroken Day Dweller, and Deposed Backup Mistress of the Greater Bay Area Darkness My heady powers of the night are gone, my manga-haired love monkey with a most fly ride is gone, even my tail is gone-worst of all, the Countess is gone. We watched her sail off just before dawn, the Rastafarian imbecile piloting the Raven out past Alcatraz as we stood there on the dock. Then Rivera and Cavuto came blazing up in their shit-brown cop-mobile and jumped out of the car, all â€Å"We have totally watched a number of cop shows and now know how to look urgent.† And Cavuto is all, â€Å"Don't even move, missy.† And he's holding a Super Soaker again. This time, a yellow one. And Rivera is all creeping up the other side of the dock, as if we don't see him, even though the dock is only like fifteen feet wide and there's no cover and it's almost dawn. And Tommy's like, â€Å"You guys, I should probably explain.† But before he can say anything else, I jump up and I'm all, â€Å"Rawr,† at them, coming down with total monster claw hands and scary face. And they fire up their sun jackets and totally open up on Tommy and me with the Super Soakers, until we are wet and laughing so hard that we're falling down on each other. And Marvin jumps out of the car window and runs over to us all doggie â€Å"whaaaa?† face, because he doesn't see a lot of laughing in the cadaver dog business. And Rivera looks at Cavuto, then turns off his sun jacket, and Cavuto turns off his, then holds his squirt gun like it's just turned into a giant yellow turd. And he's all, â€Å"Well, fuck.† And I'm all, â€Å"Oh ass bear, you make me wet,† which totally made us giggle some more, and Marvin ran over and started licking my face, which made me laugh even more, until finally Rivera pulled out his handcuffs and we stopped laughing. So we explained about the old vamps being dead and how they had gotten rid of all the kitty vamps and Chet, and how everyone else had been changed back like us, and it was all good so they just needed to chill the fuck out. And Rivera's all, â€Å"What about the black ship?† And we're like, â€Å"It was owned by this eccentric bazil-lionaire, and the vamps had taken it over, but now that they were dead he was going home.† And Rivera was all, â€Å"But the Emperor said-â€Å" And I'm all, â€Å"Bitch, please. The Emperor of San Francisco, protector of Alcatraz, Sausalito, and Treasure Island, you mean?† Snarking hard. And Rivera is all, â€Å"Okay, good point.† And then the Animals all pull up in two cars, and they jump out all loaded up with squirt guns and garden sprayers, and the Emperor and his dogs jump out, and they are all ready to kick ass, when Rivera stopped them and ‘splained and they went off to get high and the Emperor walked off down the waterfront, watching the Raven sail out to the Golden Gate. ‘Kayso, now the sun is up and Rivera and Cavuto realize that we are totally not vamps, so they take Marvin and climb in their shit-brown mobile and drive off. So Tommy and I are just standing there, at the edge of the dock, and we can just barely see the Raven out by the Golden Gate Bridge, her sails up now, all silver in the sun. And I'm like, â€Å"We should probably go get that money the Countess hid on the roof. It's like three hundred thousand dollars.† The Countess told us where it was before she left. She said she wouldn't need it. And he's like, â€Å"Yeah. It might be a little harder to get up there now that we don't have super powers.† And I'm like, â€Å"She said there's a fire escape most of the way.† And he's all, â€Å"‘Kay.† And he's just staring at the ship. So I'm like, â€Å"So I know you're not nosferatu anymore, but I could still be your minion, if you needed one.† And he's like, â€Å"I'm kind of broken-hearted over here.† And I'm like, â€Å"Me, too.† And he's all, â€Å"Besides, I think you've sort of advanced beyond the level of minion.† So I'm like, â€Å"I could be your girlfriend.† And he's all, â€Å"I thought you loved Foo.† And I'm like, â€Å"I kind of do.† So then he's like, â€Å"I thought you loved Jody.† And I'm all, â€Å"I do. I'm polyamorous.† And he's like, â€Å"Now you want to fuck parrots?!† And I was about to go off on him, but I saw he was grinning, so I just elbowed him in the ribs, like, you dick, as we watched the ship disappear into the fog outside the bridge. And he's like, â€Å"When do you think the Raven will be back?† And I go, all scary voice, â€Å"Nevermore.† Then he looks at me, with a big smile, and he takes my hand. And I totally wanted to kiss him, with plenty of despair and tongue and whatnot. But then I would have had to slap him, so he didn't think that I was a slut, since I'd only been dumped like hours before. But then I thought, he might slap me for the same reason, so instead of a kiss I decided to do a small celebratory booty dance of forbidden passion, which made him grin like a big doof. So we sort of stood there, holding hands, looking at where the ship used to be, realizing that the future was fucking ginormously huge. Like the abyss, only, you know, with better lighting. And I'm all, â€Å"So what now, cornflakes?† Then he's all, â€Å"I think I'll write a book.†

Later Adulthood Development Report Essay

Aging occurs in every stage of life, and as adults grow older and move from one stage of adulthood to the next many new changes can occur in their everyday lives. The transition from middle adulthood to later adulthood can bring a whole new level of changes to an individual’s life. The aging process includes changes in roles and social positions, considering living accommodations with health care needs, transitioning from work life to retirement, changes in social policies, and changes in relationships with family members and peers. As aging occurs individuals notice a numerous amount of changes in their lives. Some of those changes occur in their roles and social positions. As an individual ages they may begin to notice both physical and mental changes that decrease their ability to carry out activities in their daily routines. An individual who was once the leader of company meetings may notice that they are no longer able to hear or see things as well as they were before, and they may not be able to process their thoughts as quickly. They might also notice a delay in their reaction time. While some people may assume it is because of a medical issue, it could just be because of aging. As aging continues throughout later adulthood individuals may also notice changes in their physical appearances such as loose or wrinkly skin and a decrease in muscle tone. Throughout life individuals may decide to move from one place to another to experience what it is like to live in a new place. As individuals age their health starts to decline, and in some cases, some families have to make the decision to put their loved ones in a nursing home or hire a nursing staff to do home visits. When the health of a loved one becomes an issue family members have to make sure they are getting the  proper care they need to ensure their loved ones are safe and their health needs are being met. Some elderly individuals are able to go through life and not need any type of assistance caring for themselves, but some individuals get sick and cannot properly take care of themselves any longer. Alzheimer’s and Dementia are two of the worst diseases an individual can develop as they age. Once Alzheimer’s or Dementia really set in the individual start to forget life as they previously knew it. They no longer recognize their family or friends and have a hard time remembering anything about their lives. According to the Alzheimer’s Association there are three stages to Alzheimer’s disease, the early, middle, and late stages. In the early stages of Alzheimer’s disease an individual may still function as well as they did before they knew they had the disease, â€Å"He or she may still drive, work, and be a part of social activities† (Alzheimer’s Association, 2015). According to the Alzheimer’s Association, â€Å"The middle stages of Alzheimer’s are typically the longest and can last for many years†. The third, and final stage of Alzheimer’s, the late stages, according to the Alzheimer’s Association, â€Å"may last for several weeks or several years and requires intense are the clock care†. As Alzheimer’s progresses the individual may experience symptoms such as; anger, anxiety, depression, hallucinations, memory loss, confusion, repetition, and physical discomfort. As Alzheimer’s slowly starts to take over the individual it becomes harder and harder for both the individual and the family to deal with the changes that are occurring. That is why it is so important to make sure there is a trained medical professional on site at all times to care and comfort the individual dealing with the disease. The transition from working life to retirement can be a difficult process for some adults as they struggle to accept the changes that will occur in their lifestyle. But, on the other hand, retirement can also be an enjoyable time for some adults as they see it as an opportunity to do things they love without having to worry about work interfering with their plans. Some aging adults have a hard time coping with the thought of retirement because of the drastic change in income and they do not know what to do with  all the extra time they will have throughout the day. While the changes in income between a weekly or biweekly paycheck greatly differ from their previous profession and the amount of money received through social security, most employers offer a 401K savings plan to help with retirement and life after working. Social policies were put in tact to ensure that anyone in need is able to have their needs met. These needs can include medical, nutritional, and income needs. The government has funded programs such as food stamps to help families all over the country provide food for their families. Other government programs such as Medicaid and Medicare are intact to help cover medical expenses for people who cannot afford health or dental insurance. When it comes to the elderly, social programs such as Social Security and the Older Americans Act were put intact to ensure the elderly (anyone aged sixty five or older) are able to financially support themselves. Social policies are a great way to ensure individuals are properly taken care of and are able to support themselves. Family is forever, and nobody should ever feel as if they have to go through life alone. As we age it is important to remember how important our family and friends really are to us. We spend our whole lives searching for someone to spend the rest of our lives with and to build a family with, but as we age and people in our families start to die people begin to feel lonely. Losing a close family member or even a friend can leave individuals with a feeling of loneliness or even depression, â€Å"Most people seventy years of age or older are widowed, divorced, or single† (Zastrow & Kirst-Ashman, 2010). Grandparents and great- grandparents should never have to feel like they are unimportant or unwanted by their families. As individuals mature and go on with their own lives they should always continue to stay in touch with everyone in their family, but they should especially make sure their grandparents and older family members are healthy and well taken care of. The changes that occur throughout our daily lives are preparing us for the next stage of life. As individuals age they experience new things and learn  new things about themselves. Some people fear aging as they fear they will no longer be able to properly care for themselves any longer, but with the love and support from our families anything is possible. The aging process includes changes in roles and social positions, considering living accommodations with health care needs, transitioning from work life  to retirement, changes in social policies, and changes in relationships with family members and peers. Aging is just one of the many aspects of life that everyone has to deal with, and it is up to us to determine how we want to deal with it and let it affect our everyday life. References: Alzheimer’s Association. The Stages of Alzheimer’s. Retrieved from: http://www.alz.org/living_with_alzheimers_4521.asp U.S Department of Health and Family Services. Caring for Frail Elderly People: Policies in Evolution. Retrieved from: http://aspe.hhs.gov/daltcp/reports/chap14.htm Zastrow, C.H. & Kirst-Ashman, K.K. (2010). Understanding Human Behavior and the Social Environment (8th Ed.)

University Convineince Store Essay Example | Topics and Well Written Essays - 1500 words

University Convineince Store - Essay Example The store,  which is planned to be opened in the university campus,  is mainly targeted to provide a convenience to the students residing in the university accommodation and just off campus. The opening of convenience store in the university campus will be of a great deal because the campus is located in  the out strikes of the city  and there is no convenient availability of groceries and other products available to students. The store will be of a great convenience to the student community  and  there is also a high need of such store in the area. The store will provide a hassle free experience of shopping the daily requirement commodities used by the students (Targeting Convenience Store Customers, 2011). The convenient store will also provide utensils like books, pencils, pens and so on, to students in the campus which is in high demand at the campus and which the students found it difficult to manage. Bringing the convenience store will be highly beneficial to the ar ea and students (City of Saint John Citizen Survey - Fall 2010, 2010). Target Market The target market has been identified by analyzing the need of the community at large. The target market needs to be evaluated in order to analyze the targeted customer group. The target market for the convenience store is the main university area and the nearby localities which can approach the store in an easy and convenient manner.  As the campus is located in the out strikes of the city, there is a high inconvenience and hassle faced by the students to meet their day to day requirements (Dunne, Lusch & Carver, 2010). Looking at this factor the target market set for the convenience store are the university campus and nearby areas. There are a large number of students residing in the university... Convenience is the vital factor which is seen by each and every individual around the globe when looking for purchasing the day to day usability items. Convenience store can be said to be as the store which provides a range of products with respect to the day to day usability items like, toiletries, alcoholic, news papers groceries and tobacco products and so on. These stores are opened in the localities which provide convenience to customers to make their purchases in an easy and convenient manner. The report has successfully defined about the convenience store which offers the day to day usability items to the individuals. The report has also discussed the market and customers, which can be targeted by the store for selling their products. The report has discussed that university and hospitals can be targeted for selling the goods. The report has also described that students, staff, patients, local business, tourist, researchers, and athletics can be targeted by the convenience store and can easily increase their sale. Through offering a wide range of goods; the store can enhance its sale and increase its profitability. If the customer based is increased the store can gain reputation or popularity in the near by area and can easily increase its customer along with customer loyalty.