Corporate and Collaborate Consumerism - 875 Words

Prada, Mercedes, Target, are all widely spread brands in the common English vernacular. How many brands of soap does the average citizen know but cannot list the 44 Presidents of the United States. Quickly think of the 5 best luxury cars on the market. How about the top 3 highest paid athletes in the National Football League? Now, who are the California state reps in the House of Representatives? Maybe if corporate or collaborative consumerism was trying to invest in the future, average citizens could answer the last important question. Instead, corporate and collaborative consumerism is the latest tool to help ruin modern society with lack of original thought, manipulation, and damaging the environment. A young women walks into Ikea as she has been saying she needs a new bed for quite some time now. She finds herself lost in the bedding sections with so many bright colors and options, pulling her attention here and there. She finally spots the fluffy bed of her dreams. Purple sheets with Lilac colored pillows, beckoning her to take a test drive. She slips gently into the comfort of the bed and soon finds herself surrounded by the perfect bed side table and lamp. A desk with an attached mirror making it easy to see how much make up she’ll need to apply each morning. She must have it all. No matter what the cost is, it needs to be hers right now. â€Å"More than 320 million people worldwide walked through one of the Swedish company’s stores last year. That’s more than seven timesShow MoreRelatedCase Study - Wal Mart: the Main Street Merchant of Doom (Corporate Social Responsibility Case Study)2725 Words   |  11 Pagesthe company has increased. The key issues discussed in this particular case are: • Wal-Marts and America community Ââ€" Small merchants and the communitys environment • Barriers to domestic expansion Ââ€" Wal-Mart and its Opponents • Wal-Marts Corporate Social Responsibility (CSR) programmes: Merely gimmicks? • The companys responsibility to employees who lose their jobs and loyal customers when Wal-Mart pulls out of a community • International expansion of the company Ââ€" cultural sensitivity Read MoreAdvertising to Youth2683 Words   |  11 PagesIn the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income, and increased avenues at their disposal in which to spend their money. 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The company believes that the unique and variable backgrounds of their employees reflect on fulfilling their Procter and Gamble 4 core values and continued improvement in achieving their set goals. The members of the company‘s diverse corporate structure cover a broad range of personal attributes and characteristics such as race, sex, age, cultural heritage, personal background and sexual orientation. By building on common values and goals, P G is able to create an advantage from their